MARC状态:已编 文献类型:西文图书 浏览次数:52
- 题名/责任者:
- Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.
- 版本说明:
- 14th ed.
- 出版发行项:
- Boston : McGraw-Hill, c2002.
- ISBN:
- 0071121102 (international : alk. paper)
- ISBN:
- 0072409479 (alk. paper) :
- 载体形态项:
- xxxii, 815 [28] p. : col. ill., maps ; 28 cm. 1 computer laser optical disk (4 3/4 in.)
- 个人责任者:
- Perreault, William D.
- 附加个人名称:
- McCarthy, E. Jerome (Edmund Jerome)
- 论题主题:
- Marketing-Management.
- 一般附注:
- Includes bibiliographical references (p. 754-810) and indexes.
- 一般附注:
- A variety of multi-media instructional aids, including a Web site, are available to support the text.
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