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题名/责任者:

Systematic approach to advertising creativity / written and designed by Stephen Baker.

版本说明:

1st ed.

出版发行项:

New York : McGraw-Hill, 1983, c1979.

ISBN:

0070033536 :

载体形态项:

viii, 280 p. : ill. ; 28 cm.

个人责任者:

Baker, Stephen, 1921-

论题主题:

Creative ability in business.

论题主题:

Advertising.

一般附注:

Includes index.

豆瓣简介：