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- 题名/责任者:
- Marketing research in a marketing environment / William R. Dillion, Thomas J. Madden, Neil H. Firtle.
- 版本说明:
- 3rd ed.
- 出版发行项:
- Burr Ridge, Ill. : Irwin, c1994.
- ISBN:
- 0256108293 (international ed.)
- ISBN:
- 0256105170 :
- 载体形态项:
- xxii, 760 p. : ill. ; 24 cm.
- 个人责任者:
- Dillon, William R.
- 附加个人名称:
- Firtle, Neil H.
- 附加个人名称:
- Madden, Thomas J.
- 论题主题:
- Marketing research.
- 书目附注:
- Includes bibliographical references and indexes.
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