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- 题名/责任者:
- Contemporary marketing research / Carl McDaniel, Jr., Roger Gates.
- 版本说明:
- 4th ed.
- 出版发行项:
- Cincinnati : South-Western College Publishing, c1999.
- ISBN:
- 0324006039 (hardcover) :
- 载体形态项:
- 1 v. (various pagings) : ill. (some col.), col. map ; 26 cm. + 1 computer disk (3 1/2 in.).
- 个人责任者:
- McDaniel, Carl D.
- 附加个人名称:
- Gates, Roger H., 1942-
- 论题主题:
- Marketing research.
- 书目附注:
- Includes bibliographical references and index.
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