MARC状态:已编 文献类型:西文图书 浏览次数:60
- 题名/责任者:
- Essentials of marketing research / William G. Zikmund.
- 出版发行项:
- Fort Worth, TX : Dryden Press, c1999.
- ISBN:
- 0030243564 :
- 载体形态项:
- xxii, 422 p. : col. ill. ; 26 cm.
- 个人责任者:
- Zikmund, William G.
- 论题主题:
- Marketing research.
- 书目附注:
- Includes bibliographical references and index.
全部MARC细节信息>>