MARC状态:已编 文献类型:西文图书 浏览次数:72
- 题名/责任者:
- Marketing research / Alvin C. Burns, Ronald F. Bush.
- 版本说明:
- 3rd ed.
- 出版发行项:
- Upper Saddle River, N.J. : Prentice Hall, c2000.
- ISBN:
- 0130144118 :
- 载体形态项:
- xxi, 699 p. : ill. (some col.) ; 26 cm. + l computer laser optical disc (4 3/4 in.)
- 个人责任者:
- Burns, Alvin C.
- 附加个人名称:
- Bush, Ronald F.
- 论题主题:
- Marketing research.
- 书目附注:
- Includes bibliographical references (p. 677-689) and index.
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