MARC状态:已编 文献类型:西文图书 浏览次数:64
- 题名/责任者:
- Principles of marketing / Philip Kotler, Gary Armstrong. Annotations and instructor's manual by Richard G. Starr.
- 版本说明:
- 5th annotated instructor's ed.
- 出版发行项:
- Englewood Cliffs, N.J. : Prentice Hall, c1991.
- ISBN:
- 0137216149 :
- 载体形态项:
- I-III, I-76, xxiii, 711 p. : col. ill. ; 29 cm.
- 个人责任者:
- Kotler, Philip.
- 附加个人名称:
- Armstrong, Gary.
- 论题主题:
- Marketing.
- 书目附注:
- Includes bibliographical references and indexes.
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