MARC状态:已编 文献类型:西文图书 浏览次数:37
- 题名/责任者:
- Service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham.
- 出版发行项:
- New York : HarperCollins College Publishers, c1996.
- ISBN:
- 0673991458 :
- 载体形态项:
- xx, 508 p. : ill. ; 24 cm.
- 个人责任者:
- Rust, Roland T.
- 附加个人名称:
- Keiningham, Timothy L.
- 附加个人名称:
- Zahorik, Anthony J.
- 论题主题:
- Service industries-Marketing.
- 论题主题:
- Customer services.
- 书目附注:
- Includes bibliographical references and index.
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