MARC状态:已编 文献类型:西文图书 浏览次数:100
- 题名/责任者:
- Consumer behavior : a framework / John C. Mowen, Michael S. Minor.
- 出版发行项:
- Upper Saddle River, N.J. : Prentice Hall, c2000.
- ISBN:
- 0130169722 (pbk. : alk. paper) :
- 载体形态项:
- xiv, 354 p. : ill., map ; 24 cm.
- 个人责任者:
- Mowen, John C.
- 附加个人名称:
- Minor, Michael, 1950-
- 论题主题:
- Consumer behavior.
- 书目附注:
- Includes bibliographical references and index.
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