MARC状态:已编 文献类型:西文图书 浏览次数:51
- 题名/责任者:
- Marketing research : methodological foundations / Gilbert A. Churchill, Jr.
- 版本说明:
- 5th ed.
- 出版发行项:
- Chicago : Dryden Press, c1991.
- ISBN:
- 0030314720 :
- 载体形态项:
- xxxii, 1070 p. : ill. ; 24 cm.
- 个人责任者:
- Churchill, Gilbert A.
- 论题主题:
- Marketing research.
- 书目附注:
- Includes bibliographical references and index.
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