MARC状态：已编 文献类型：西文图书 浏览次数：106
- 题名/责任者:
- Know your customer : new approaches to customer value and satisfaction / Robert B. Woodruff, Sarah Fisher Gardial.
- 出版发行项:
- Cambridge, Mass., USA : Blackwell Business, 1996.
- ISBN:
- 1557865531 :
- 载体形态项:
- xvii, 338 p. : ill. ; 21 cm.
- 个人责任者:
- Woodruff, Robert B.
- 附加个人名称:
- Gardial, Sarah, 1957-
- 论题主题:
- Consumers' preferences.
- 论题主题:
- Marketing-Management.
- 论题主题:
- Quality of products.
- 论题主题:
- Consumer satisfaction.
- 书目附注:
- Includes bibliographical references and index.
全部MARC细节信息>>
外文（3楼）