MARC状态:已编 文献类型:西文图书 浏览次数:44
- 题名/责任者:
- Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
- 版本说明:
- 8th ed.
- 出版发行项:
- Upper Saddle River, N.J. : Prentice Hall, c1998.
- ISBN:
- 0136328601 :
- 载体形态项:
- xii, 723 p. : ill. (some col.), maps ; 28 cm.
- 个人责任者:
- Kerin, Roger A.
- 附加个人名称:
- Peterson, Robert A. (Robert Allen), 1944-
- 论题主题:
- Marketing-Management-Case studies.
- 论题主题:
- Marketing-Decision making-Case studies.
- 书目附注:
- Includes bibliographical references and indexes.
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