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- 题名/责任者:
- A framework for marketing management / Philip Kotler.
- 出版发行项:
- Upper Saddle River, N.J. : Prentice Hall, c2001.
- ISBN:
- 0130185256 :
- 载体形态项:
- xv, 352 p. : ill. ; 24 cm.
- 个人责任者:
- Kotler, Philip.
- 附加个人名称:
- Kotler, Philip.
- 论题主题:
- Marketing-Management.
- 一般附注:
- "'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface.
- 书目附注:
- Includes bibliographical references and index.
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