MARC状态:已编 文献类型:西文图书 浏览次数:70
- 题名/责任者:
- The marketing game! / Charlotte Mason, William D. Perreault, Jr.
- 版本说明:
- 2nd ed.
- 出版发行项:
- Chicago : Irwin, c1992.
- ISBN:
- 0256178631 :
- 载体形态项:
- xiii, 92 p. : ill. ; 28 cm. + 1 computer disk (3 1/2 in.)
- 个人责任者:
- Mason, Charlotte H.
- 附加个人名称:
- Perreault, William D.
- 论题主题:
- Management games.
- 论题主题:
- Marketing-Decision making.
- 一般附注:
- Includes PLAN software for preparing an electronic version of the marketing plan decision form.
- 一般附注:
- System requirements for computer disk: IBM PC, XT, AT PS/1 or PS/2 or 100% IBM-compatible; 320K available RAM; DOS 2.0 or higher, Windows 3.1 or higher, or OS/2 2.0 or higher.
- 一般附注:
- Includes index.
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