MARC状态:已编 文献类型:西文图书 浏览次数:50
- 题名/责任者:
- Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day.
- 出版发行项:
- New York : Wiley, c1999.
- ISBN:
- 0471170682 (alk. paper) :
- 载体形态项:
- xvi, 623 p. : ill. ; 26 cm.
- 个人责任者:
- Kumar, V.
- 附加个人名称:
- Day, George S.
- 附加个人名称:
- Aaker, David A.
- 论题主题:
- Marketing research.
- 书目附注:
- Includes bibliographical references and index.
全部MARC细节信息>>