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题名/责任者:

Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

版本说明:

5th ed.

出版发行项:

New York : McGraw-Hill, c1996.

ISBN:

0079122523 (alk. paper) :

载体形态项:

xxii, 888 p. : ill. (some col.), maps ; 24 cm. + 1 computer disk (3 1/2 in.)

丛编题名:

McGraw-Hill series in marketing

个人责任者:

Kinnear, Thomas C., 1943-

附加个人名称:

Taylor, James R. (James Ronald), 1938-

论题主题:

Marketing-Management.

论题主题:

Marketing research.

书目附注:

Includes bibliographical references and indexes.

豆瓣简介：