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题名/责任者:

Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.

版本说明:

14th ed.

出版发行项:

Boston : McGraw-Hill, c2002.

ISBN:

0071121102 (international : alk. paper)

ISBN:

0072409479 (alk. paper) :

载体形态项:

xxxii, 815 [28] p. : col. ill., maps ; 28 cm. 1 computer laser optical disk (4 3/4 in.)

丛编题名:

McGraw-Hill/Irwin series in marketing

个人责任者:

Perreault, William D.

附加个人名称:

McCarthy, E. Jerome (Edmund Jerome)

论题主题:

Marketing-Management.

一般附注:

Includes bibiliographical references (p. 754-810) and indexes.

一般附注:

A variety of multi-media instructional aids, including a Web site, are available to support the text.

豆瓣简介：