MARC状态:已编 文献类型:西文图书 浏览次数:78
- 题名/责任者:
- Marketing management : analysis, planning, implementation, and control / Philip Kotler.
- 版本说明:
- 8th ed.
- 出版发行项:
- Englewood Cliffs, N.J. : Prentice Hall, c1994.
- ISBN:
- 0137228511 :
- 载体形态项:
- xxix, 801 p. : ill. (some col.), col. map ; 27 cm.
- 个人责任者:
- Kotler, Philip.
- 论题主题:
- Marketing-Management.
- 书目附注:
- Includes bibliographical references and indexes.
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