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- 题名/责任者:
- Strategic marketing / David W. Cravens.
- 版本说明:
- 4th ed.
- 出版发行项:
- Burr Ridge, Ill. : Irwin, c1994.
- ISBN:
- 0256122121 :
- 载体形态项:
- 1 v. (various pagings) : ill. (some col.) ; 25 cm.
- 个人责任者:
- Cravens, David W.
- 论题主题:
- Marketing-Management-Case studies.
- 论题主题:
- Marketing-Management.
- 论题主题:
- Marketing-Decision making.
- 书目附注:
- Includes bibliographical references and indexes.
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