机读格式显示(MARC)
- 000 00876cam 2200301 a 450
- 008 000926s2000 txua b 001 0 eng d
- 020 __ |a 0030211093 : |c CNY12.00
- 040 __ |a UKM |c UKM |d EYE |d DLC
- 050 00 |a HF5415 |b .M297453 2000
- 245 00 |a Marketing : |b best practices / |c Michael R. Czinkota ... [et al.].
- 260 __ |a Fort Worth ; |b Dryden, |c c2000.
- 300 __ |a xxvii, 657 p. : |b ill. ; |c 29 cm.
- 440 _4 |a The Dryden Press series in marketing
- 504 __ |a Includes bibliographical references and indexes.
- 700 1_ |a Czinkota, Michael R.
- 801 __ |a CN |b JDZXYT |c 20060321
- 905 __ |a JDZXY |d F713.50/21#