机读格式显示(MARC)
- 000 01079pam 2200337 a 450
- 008 950524s1996 nyuab b 001 0 eng
- 020 __ |a 0079122523 (alk. paper) : |c CNY12.00
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5415.2 |b .K53 1996
- 100 1_ |a Kinnear, Thomas C., |d 1943-
- 245 10 |a Marketing research : |b an applied approach / |c Thomas C. Kinnear, James R. Taylor.
- 260 __ |a New York : |b McGraw-Hill, |c c1996.
- 300 __ |a xxii, 888 p. : |b ill. (some col.), maps ; |c 24 cm. + |e 1 computer disk (3 1/2 in.)
- 440 _0 |a McGraw-Hill series in marketing
- 504 __ |a Includes bibliographical references and indexes.
- 650 _0 |a Marketing |x Management.
- 650 _0 |a Marketing research.
- 700 1_ |a Taylor, James R. |q (James Ronald), |d 1938-
- 801 __ |a CN |b JDZXYT |c 20060314
- 905 __ |a JDZXY |d F713.50/16#