机读格式显示(MARC)
- 000 01201cam 2200337 a 450
- 008 940929s1992 ilua 001 0 eng d
- 020 __ |a 0256178631 : |c CNY12.00
- 040 __ |a WaU |c WaU |d DLC
- 050 04 |a HF5415.135 |b .M39 1992
- 100 1_ |a Mason, Charlotte H.
- 245 14 |a The marketing game! / |c Charlotte Mason, William D. Perreault, Jr.
- 260 __ |a Chicago : |b Irwin, |c c1992.
- 300 __ |a xiii, 92 p. : |b ill. ; |c 28 cm. + |e 1 computer disk (3 1/2 in.)
- 500 __ |a Includes PLAN software for preparing an electronic version of the marketing plan decision form.
- 500 __ |a System requirements for computer disk: IBM PC, XT, AT PS/1 or PS/2 or 100% IBM-compatible; 320K available RAM; DOS 2.0 or higher, Windows 3.1 or higher, or OS/2 2.0 or higher.
- 500 __ |a Includes index.
- 650 _0 |a Management games.
- 650 _0 |a Marketing |x Decision making.
- 700 1_ |a Perreault, William D.
- 801 __ |a CN |b JDZXYT |c 20060726
- 905 __ |a JDZXY |d F713.50/54#