机读格式显示(MARC)
- 000 00832nam 2200265Ia 450
- 008 030501s2002 mau 000 0 eng d
- 020 __ |a 0075610337 : |c CNY12.00
- 040 __ |a EUF |c EUF |d KSU
- 100 1_ |a Perreault, William D.
- 245 10 |a Applications in basic marketing : |b clippings from the popular business press / |c William D. Perrault and E. Jerome McCarthy.
- 260 __ |a Boston, Mass. : |b Irwin McGraw-Hill, |c c2002.
- 300 __ |a ix, 246 p. : |b ill. ; |c 26 cm.
- 650 _0 |a Marketing |x Management.
- 700 1_ |a McCarthy, E. Jerome |q (Edmund Jerome)
- 801 __ |a CN |b JDZXYT |c 20061127
- 905 __ |a JDZXY |d F713.50/28#*2