机读格式显示(MARC)
- 000 01044pam 2200325 a 450
- 008 970422s1998 njuab b 001 0 eng
- 020 __ |a 0136328601 : |c CNY12.00
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5415.135 |b .K47 1998
- 100 1_ |a Kerin, Roger A.
- 245 10 |a Strategic marketing problems : |b cases and comments / |c Roger A. Kerin, Robert A. Peterson.
- 260 __ |a Upper Saddle River, N.J. : |b Prentice Hall, |c c1998.
- 300 __ |a xii, 723 p. : |b ill. (some col.), maps ; |c 28 cm.
- 504 __ |a Includes bibliographical references and indexes.
- 650 _0 |a Marketing |x Management |v Case studies.
- 650 _0 |a Marketing |x Decision making |v Case studies.
- 700 1_ |a Peterson, Robert A. |q (Robert Allen), |d 1944-
- 801 __ |a CN |b JDZXYT |c 20060509
- 905 __ |a JDZXY |d F713.50/44#