机读格式显示(MARC)
- 000 00895pam 2200313 a 450
- 008 980713s1999 nyua b 001 0 eng
- 020 __ |a 0471170682 (alk. paper) : |c CNY12.00
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5415.2 |b .K86 1999
- 245 10 |a Essentials of marketing research / |c V. Kumar, David A. Aaker, George S. Day.
- 260 __ |a New York : |b Wiley, |c c1999.
- 300 __ |a xvi, 623 p. : |b ill. ; |c 26 cm.
- 504 __ |a Includes bibliographical references and index.
- 650 _0 |a Marketing research.
- 700 1_ |a Aaker, David A.
- 801 __ |a CN |b JDZXYT |c 20060427
- 905 __ |a JDZXY |d F713.50/42#