机读格式显示(MARC)
- 000 00862pam 2200301 a 450
- 008 891229s1991 ilua b 001 0 eng
- 020 __ |a 0030314720 : |c CNY12.00
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5415.2 |b .C5 1991
- 100 1_ |a Churchill, Gilbert A.
- 245 10 |a Marketing research : |b methodological foundations / |c Gilbert A. Churchill, Jr.
- 260 __ |a Chicago : |b Dryden Press, |c c1991.
- 300 __ |a xxxii, 1070 p. : |b ill. ; |c 24 cm.
- 504 __ |a Includes bibliographical references and index.
- 650 _0 |a Marketing research.
- 801 __ |a CN |b JDZXYT |c 20060323
- 905 __ |a JDZXY |d F713.50/7#