机读格式显示(MARC)
- 000 00911cam 2200301 a 450
- 008 930423s1994 njuab b 001 0 eng
- 020 __ |a 0137228511 : |c CNY12.00
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5415.13 |b .K64 1994
- 100 1_ |a Kotler, Philip.
- 245 10 |a Marketing management : |b analysis, planning, implementation, and control / |c Philip Kotler.
- 260 __ |a Englewood Cliffs, N.J. : |b Prentice Hall, |c c1994.
- 300 __ |a xxix, 801 p. : |b ill. (some col.), col. map ; |c 27 cm.
- 504 __ |a Includes bibliographical references and indexes.
- 650 _0 |a Marketing |x Management.
- 801 __ |a CN |b JDZXYT |c 20060314
- 905 __ |a JDZXY |d F713.50/15#