机读格式显示(MARC)
- 008 __061222t19631957ilua 001 0 eng d
- 100 __ |a Howard, John A.
- 245 10 |a Marketing management : |b Analysis and planning / |c John A. Howard.
- 260 __ |a Homewood, I.L. : |b Richard D. Irwin, Inc. , |c c1957, 1963.
- 300 __ |a xi, 487 p.: |b ill.; |c 24 cm.
- 500 __ |a Includes index.
- 801 __ |a CN |b JDZXYT |c 20061222
- 905 __ |a JDZXY |d F715/25#