机读格式显示(MARC)

• 000 00977cam 22003134a 450

• 001 0000143945

• 005 20010620142347.0

• 008 000404s2001 njua b 001 0 eng

• 010 __ |a 00039180

• 020 __ |a 0130185256 : |c CNY12.00

• 040 __ |a DLC |c DLC |d DLC

• 041 __ |a eng

• 050 00 |a HF5415.13 |b .K636 2001

• 082 00 |a 658.8 |2 21

• 091 __ |a F713.50 |v 4

• 099 __ |a F713.50 |b 20#

• 100 1_ |a Kotler, Philip.

• 245 12 |a A framework for marketing management / |c Philip Kotler.

• 260 __ |a Upper Saddle River, N.J. : |b Prentice Hall, |c c2001.

• 300 __ |a xv, 352 p. : |b ill. ; |c 24 cm.

• 500 __ |a "'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing |x Management.

• 690 __ |a F713.50

• 700 1_ |a Kotler, Philip.

• 801 __ |a CN |b JDZXYT |c 20060320

• 850 __ |b E00000751

• 905 __ |a JDZXY |d F713.50/20#

• 908 __ |a 0200000554