机读格式显示(MARC)
- 000 00809nam 2200289 a 450
- 008 980708s1999 txua b 001 0 eng
- 020 __ |a 0030243564 : |c CNY12.00
- 050 00 |a HF5415.2 |b .Z537 1999
- 100 1_ |a Zikmund, William G.
- 245 10 |a Essentials of marketing research / |c William G. Zikmund.
- 260 __ |a Fort Worth, TX : |b Dryden Press, |c c1999.
- 300 __ |a xxii, 422 p. : |b col. ill. ; |c 26 cm.
- 504 __ |a Includes bibliographical references and index.
- 650 _0 |a Marketing research.
- 801 __ |a CN |b JDZXYT |c 20060410
- 905 __ |a JDZXY |d F715/8#