机读格式显示(MARC)
- 000 01002pam 2200337 a 450
- 008 930517s1994 ilua b 001 0 eng
- 020 __ |a 0256108293 (international ed.)
- 020 __ |a 0256105170 : |c CNY12.00
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5415.2 |b .D54 1994
- 100 1_ |a Dillon, William R.
- 245 10 |a Marketing research in a marketing environment / |c William R. Dillion, Thomas J. Madden, Neil H. Firtle.
- 260 __ |a Burr Ridge, Ill. : |b Irwin, |c c1994.
- 300 __ |a xxii, 760 p. : |b ill. ; |c 24 cm.
- 504 __ |a Includes bibliographical references and indexes.
- 650 _0 |a Marketing research.
- 700 1_ |a Firtle, Neil H.
- 700 1_ |a Madden, Thomas J.
- 801 __ |a CN |b JDZXYT |c 20060228
- 905 __ |a JDZXY |d F713.50/6#