机读格式显示(MARC)
- 000 01048pam 2200349 a 450
- 008 930329s1994 ilua b 001 0 eng
- 020 __ |z 0256156121 (international edition)
- 020 __ |a 0256122121 : |c CNY12.00
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5415.135 |b .C72 1994
- 100 1_ |a Cravens, David W.
- 245 10 |a Strategic marketing / |c David W. Cravens.
- 260 __ |a Burr Ridge, Ill. : |b Irwin, |c c1994.
- 300 __ |a 1 v. (various pagings) : |b ill. (some col.) ; |c 25 cm.
- 440 _4 |a The Irwin series in marketing
- 504 __ |a Includes bibliographical references and indexes.
- 650 _0 |a Marketing |x Management |v Case studies.
- 650 _0 |a Marketing |x Management.
- 650 _0 |a Marketing |x Decision making.
- 801 __ |a CN |b JDZXYT |c 20060316
- 905 __ |a JDZXY |d F713.50/18#