机读格式显示(MARC)
- 008 __061107s1997 maua 001 0 eng d
- 020 __ |a 0256238642 : |c CNY12.00
- 100 __ |a Cravens, David W.
- 245 10 |a Strategic Marketing / |c David W. Cravens.
- 260 __ |a Boston, M.A. : |b Irwin Book Team. , |c 1997.
- 300 __ |a xviii, 670 p.: |b ill.; |c 28 cm.
- 500 __ |a Includes index.
- 801 __ |a CN |b JDZXYT |c 20061101
- 905 __ |a JDZXY |d F715.1/7#