机读格式显示(MARC)
- 000 00973pam 2200325 a 450
- 008 950907s1996 nyua b 001 0 eng
- 020 __ |a 0673991458 : |c CNY12.00
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HD9980.5 |b .R87 1996
- 100 1_ |a Rust, Roland T.
- 245 10 |a Service marketing / |c Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham.
- 260 __ |a New York : |b HarperCollins College Publishers, |c c1996.
- 300 __ |a xx, 508 p. : |b ill. ; |c 24 cm.
- 504 __ |a Includes bibliographical references and index.
- 650 _0 |a Service industries |x Marketing.
- 650 _0 |a Customer services.
- 700 1_ |a Keiningham, Timothy L.
- 700 1_ |a Zahorik, Anthony J.
- 801 __ |a CN |b JDZXYT |c 20060525
- 905 __ |a JDZXY |d F713.50/48#