机读格式显示(MARC)
- 000 00936cam 22003254a 450
- 008 010222s2002 maua b 001 0 eng
- 020 __ |a 0070275491 (alk. paper) : |c CNY12.00
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5415.15 |b .L44 2002
- 100 1_ |a Lehmann, Donald R.
- 245 10 |a Product management / |c Donald R. Lehmann, Russell S. Winer.
- 260 __ |a Boston : |b McGraw-Hill/Irwin, |c c2002.
- 300 __ |a xxv, 502 p. : |b ill. ; |c 24 cm.
- 440 _0 |a McGraw-Hill/Irwin series in marketing
- 504 __ |a Includes bibliographical references and indexes.
- 650 _0 |a Product management.
- 700 1_ |a Winer, Russell S.
- 801 __ |a CN |b JDZXYT |c 20060302
- 905 __ |a JDZXY |d F273/1#